About Bia

BIA was born from a passion for high-impact sports and a frustration with activewear that couldn’t keep up. Founded by a former CrossFit turned Hyrox athlete alongside her husband, BIA is dedicated to designing activewear that embodies strength, durability, and bold style. Inspired by Bia, the Greek goddess of of force, power, and strength, our products are crafted for fierce athletes competing in demanding sports like Hyrox and CrossFit. Unlike activewear designed for yoga or pilates, BIA activewear is engineered to be sexy, comfortable, and tough—never compromising one for the other. We use cutting-edge materials and designs to ensure you feel empowered, confident, and unstoppable, no matter how intense your workout. Unleash your inner goddess and dominate your competitions with strength and style wearing BIA activewear.